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Data is information and if we can’t understand it, we’re lost. Data analysis and visualization have proved to be one of the most important tasks in all kinds of companies advancing in their digital transformation that need to make something of the high amount of data they accumulate and register....

If we’re talking about B2B marketing, we have to think about Account Based Marketing (ABM), in which the marketing and sales departments of a company whose clients are other companies work together to target the most interesting clients (for profitability, buying volume, etc.). In addition, it adds a high level of personalization, which will lead to better results. Account Based Marketing is the perfect complement for Inbound Marketing actions....

“If it cannot be measured, it does not exist.” We all share this point of view. So, let's see how important it is to measure every action so you don't lose track and why it's so important for every business....